Consumer behavior and culture : consequences for global marketing and advertising

Author(s)

• Mooij, Marieke K. de

Bibliographic Information

Consumer behavior and culture : consequences for global marketing and advertising

Marieke de Mooij

Sage, c2011

2nd ed

• : pbk

Note

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004

Includes bibliographical references and indexes

Details

• NCID: BB0411483X
• ISBN:
  • 9781412979900
• LCCN: 2010019234
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks
• Pages/Volumes: xv, 403 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC22 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior -- Cross-cultural studies
  • LCSH : Consumers -- Psychology
  • LCSH : Marketing