Consumer behavior and culture : consequences for global marketing and advertising

著者

• Mooij, Marieke K. de

書誌事項

Consumer behavior and culture : consequences for global marketing and advertising

Marieke de Mooij

Sage, c2011

2nd ed

• : pbk

注記

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004

Includes bibliographical references and indexes

内容説明・目次

内容説明

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated

目次

Preface 1. Consumer Behavior Across Cultures Global Consumers in a Global Village? Globalization and Global Consumer Culture Converting and Diverging Consumer Behavior Post-Scarcity Societies and the Culture Paradigm Global Communities? New Media Universalism Sense of History Branding and Advertising: From Global to Multi-Local Consumer Behavior A Model of Cross-Cultural Consumer Behavior Organization of the Book Conclusion Notes 2. Values and Culture Values Culture Defined Comparing Cultures National Cultures Dimensions of Culture Relationship of Man With Nature High-Context Communication Culture and Low-Context Communication Culture Dimensions of Time Hofstede: Five Dimensions of National Culture Schwartz: Seven Value Types or Motivational Domains Comparing Dimensional Models Application to Consumer Behavior Culture Relationships Conclusion Notes 3. Convergence and Divergence in Consumer Behavior Convergence Theory Modernization Convergence: Macro and Micro Level Convergence/Divergence in Consumer Behavior National Wealth as an Explaining Variable Over Time, Culture Replaces Income as an Explanatory Variable With Increased Wealth, Cultural Values Become Manifest Other Measurement Variables Urbanization Population Density Education Age Distribution Household and Family Social Class Ethnicity Climate Consumer Behavior, National Wealth, and Culture Conclusion Notes 4. The Consumer: Attributes The Concept of Self Implications for Marketing, Branding, and Advertising Self-Enhancement and Self-Esteem Personality The Brand Personality Concept Personal Traits Brand Personality Traits Identity and Image Corporate Identity, Brand Identity, and Brand Image Attitude Attitude and Behavior Lifestyle Conclusion Notes 5. Social Processes Motivation, Needs, and Drives Culture-Related Consumer Needs and Motives Emotion Emotions in Advertising Group Processes Family and Relationships: Parents-Children Conformity Public and Private Space Reference Groups Opinion Leaders Conclusion Notes 6. Mental Processes Cognition and Cognitive Styles Learning and Memory Cognition and Affect Language Categorization Perception The Creative Process Attribution Locus of Control Information Processing Involvement Theory Decision Making Conclusion Notes 7. Culture, Communication, and Media Behavior Communication and Culture Communication Styles Mass Communication Styles Advertising Styles Web Communication Styles Media Behavior The Internet Responses to Marketing Communications Brand Communications Across Cultures The Future of Global Advertising Conclusion Notes 8. Consumer Behavior Domains Product Acquisition, Usage, and Ownership Food and Beverages Nondurable Household Products Personal Care and Cosmetics Clothing and Footwear Household Appliances Consumer Electronics and Personal Computers Telecommunications Luxury Articles Cars Leisure Finance Shopping and Buying Behavior Complaining Behavior Brand Loyalty Adoption and Diffusion of Innovations Predicting Market Development Across Cultures Conclusion Notes Appendix A: GNI per Capita at Purchasing Power Parity 2008 (US$) and Hofstede Country Scores for 68 Countries Appendix B: Data Sources Name Index Subject Index About the Author

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB0411483X
• ISBN:
  • 9781412979900
• LCCN: 2010019234
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks
• ページ数/冊数: xv, 403 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.32
  • DC22 : 658.8/342
• 件名:
  • LCSH : Consumer behavior -- Cross-cultural studies
  • LCSH : Consumers -- Psychology
  • LCSH : Marketing