The objects of affection : semiotics and consumer culture
著者
書誌事項
The objects of affection : semiotics and consumer culture
（Semiotics and popular culture）
Palgrave Macmillan, 2010
- : hardback
- pbk.
大学図書館所蔵 全7件
注記
Includes bibliographical references (p. [185]-190) and index
内容説明・目次
内容説明
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
目次
PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities
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