The objects of affection : semiotics and consumer culture

Author(s)

• Berger, Arthur Asa

Bibliographic Information

The objects of affection : semiotics and consumer culture

Arthur Asa Berger

（Semiotics and popular culture）

Palgrave Macmillan, 2010

• : hardback
• pbk.

Note

Includes bibliographical references (p. [185]-190) and index

Description and Table of Contents

Description

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Table of Contents

PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities

by "Nielsen BookData"

Details

• NCID: BB04117601
• ISBN:
  • 9780230103726
  • 9780230103733
• LCCN: 2010001854
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 198 p.
• Size: 21 cm
• Classification:
  • DC22 : 302.2
• Subject Headings:
  • LCSH : Semiotics -- Social aspects
  • LCSH : Semiotics -- Psychological aspects
  • LCSH : Consumer behavior
  • LCSH : Material culture
  • LCSH : Object (Aesthetics)
  • LCSH : Culture -- Semiotic models
  • LCSH : Language and culture
• Parent Bibliography ID:
  • BB04117598