Marketing management

Author(s)

• Winer, Russell S.
• Dhar, Ravi

Bibliographic Information

Marketing management

Russell S. Winer, Ravi Dhar

Pearson Prentice Hall, c2011

4th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB04120810
• ISBN:
  • 9780136074892
• LCCN: 2010019160
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxi, 506 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management