Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail

著者

• Yarrow, Kit
• O'Donnell, Jayne

書誌事項

Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail

Kit Yarrow, Jayne O'Donnell

Jossey-Bass, c2009

• : cloth

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB04146643
• ISBN:
  • 9780470400913
• LCCN: 2009017419
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco
• ページ数/冊数: xx, 250 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.332.Y66
  • DC22 : 658.8/340835
• 件名:
  • LCSH : Young adult consumers -- Attitudes
  • LCSH : Generation Y -- Attitudes
  • LCSH : Marketing