Launching new products and services : marketing innovations effectively

Author(s)

• Gatignon, Hubert

Bibliographic Information

Launching new products and services : marketing innovations effectively

edited by Hubert Gatignon

（SAGE library in business and management, . New products and services development ; v. 4）

SAGE, 2011

Note

Set ISBN for "New products and services development": 9780857020536

Includes bibliographical references

Details

• NCID: BB04180051
• LCCN: 2010925111
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: vi, 395 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.575
• Subject Headings:
  • LCSH : New products -- Management
  • LCSH : New products -- Marketing
• Parent Bibliography ID:
  • BA54980358