Launching new products and services : marketing innovations effectively

著者

• Gatignon, Hubert

書誌事項

Launching new products and services : marketing innovations effectively

edited by Hubert Gatignon

（SAGE library in business and management, . New products and services development ; v. 4）

SAGE, 2011

注記

Set ISBN for "New products and services development": 9780857020536

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB04180051
• LCCN: 2010925111
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: vi, 395 p.
• 大きさ: 24 cm
• 分類:
  • DC22 : 658.575
• 件名:
  • LCSH : New products -- Management
  • LCSH : New products -- Marketing
• 親書誌ID:
  • BA54980358