Japanese consumer dynamics

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Bibliographic Information

Japanese consumer dynamics

edited by Parissa Haghirian

Palgrave Macmillan, 2011

  • : hardback

Available at  / 39 libraries

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Note

Includes bibliographical references and index

Contents of Works

  • The historical development of Japanese consumerism / Parissa Haghirian
  • Japanese consumer behaviour / Parissa Haghirian and Aaron Toussaint
  • Consumer rights in Japan / Luke Nottage
  • Elderly consumers in Japan : the most mature 'silver market' worldwide / Emmanuel J. Chéron
  • The single market / Kristie Collins
  • Indulging in luxury? Japan's 'new rich' consumers / Parissa Haghirian
  • Male order : resonating with today's young male Japanese consumers / Aaron Toussaint
  • Otaku consumers / Patrick W. Galbraith
  • Beyond Sushi and Tempura : an overview of the Japanese food market / Stephanie Assmann
  • Fashion, self, postmodern consumer culture and sex and the city / Aiko Yoshioka
  • Mobile consumers and consumption in Japan / Benjamin Hentschel

Description and Table of Contents

Description

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Table of Contents

  • PART I: JAPANESE CONSUMERISM Japanese Consumerism - Introduction Historical Development of Japanese Consumerism Particularities of Japanese Consumer Behaviour Japanese Consumers Rights and Protection Ethnocentrism of the Japanese Consumer PART II: JAPAN'S NEW CONSUMER GROUPS The New Rich The Silver Market Working Women Young Japanese Men The Single Market Foreigners in Japan, Kid's Marketing, Otaku PART III: JAPANESE CONSUMER TRENDS Beyond Sushi
  • The Japanese Food Market Are the Japanese Eco-Consumers? Mobile Consumption and Social Networks

by "Nielsen BookData"

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