Essentials of marketing : a marketing strategy planning approach
Author(s)
Bibliographic Information
Essentials of marketing : a marketing strategy planning approach
（McGraw-Hill international editions）
McGraw-Hill/Irwin, c2010
12th ed., international student ed
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
by "Nielsen BookData"