Interactive services marketing

Author(s)

• Fisk, Raymond P.
• Grove, Stephen J.
• John, Joby

Bibliographic Information

Interactive services marketing

Raymond P. Fisk, Stephen J. Grove, Joby John

Houghton Mifflin, c2008

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB04220065
• ISBN:
  • 9780618641802
• LCCN: 2007926147
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiv, 276 p.
• Size: 26 cm
• Classification:
  • LCC : HD9980.5
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Service industries -- Management