Ribbon culture : charity, compassion, and public awareness
Author(s)
Bibliographic Information
Ribbon culture : charity, compassion, and public awareness
Palgrave Macmillan, 2010
- : pbk
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Note
Originally published: 2008
Includes bibliographical references and index
Description and Table of Contents
Description
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
Table of Contents
Introduction Ribbon-Wearing: Towards a Theoretical Framework Flags and Poppies: Charity Tokens of the Early Twentieth Century Ribbon Histories Symbolic Uses of the Ribbon 'Showing Awareness' and the 1960s Counter-Culture: Breaking Rules and Finding the Self Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink' The Commercialisation of Charity and the Commodification of Compassion Conclusion
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