Principles of fundraising : theory and practice

著者

• Lindahl, Wesley E.

書誌事項

Principles of fundraising : theory and practice

Wesley E. Lindahl

Jones and Bartlett Publishers, c2010

• : pbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB04253315
• ISBN:
  • 9780763759148
• LCCN: 2008055381
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Sudbury, Mass.
• ページ数/冊数: xii, 299 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HG177
  • DC22 : 658.15/224
• 件名:
  • LCSH : Fund raising
  • LCSH : Nonprofit organizations -- Finance