Consumer behavior & marketing strategy

Author(s)

• Peter, J. Paul
• Olson, Jerry C. (Jerry Corrie)

Bibliographic Information

Consumer behavior & marketing strategy

J. Paul Peter, Jerry C. Olson

（McGraw-Hill higher education）（McGraw-Hill international editions）

McGraw-Hill, 2010

9th ed., international ed

• : pbk

Other Title

Consumer behavior and marketing strategy

Note

Includes bibliographical references (p. 491-520) and indexes

Details

• NCID: BB04269450
• ISBN:
  • 9780071267816
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xix, 554 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA48476896
  • BA03817735