{"@context":{"owl":"http://www.w3.org/2002/07/owl#","bibo":"http://purl.org/ontology/bibo/","foaf":"http://xmlns.com/foaf/0.1/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/"},"@id":"https://ci.nii.ac.jp/ncid/BB0434602X.json","@graph":[{"@id":"https://ci.nii.ac.jp/ncid/BB0434602X#entity","@type":"bibo:Book","foaf:isPrimaryTopicOf":{"@id":"https://ci.nii.ac.jp/ncid/BB0434602X.json"},"dc:title":[{"@value":"Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung"}],"dc:creator":"herausgegeben von Manfred Bruhn und Richard Köhler","dc:publisher":[{"@value":"F. Vahlen"}],"dcterms:extent":"ix, 335 p.","cinii:size":"25 cm","dc:language":"ger","dc:date":"2010","cinii:ncid":"BB0434602X","cinii:ownerCount":"1","foaf:maker":[{"@id":"https://ci.nii.ac.jp/author/DA0407312X#entity","@type":"foaf:Person","foaf:name":[{"@value":"Bruhn, Manfred"}]},{"@id":"https://ci.nii.ac.jp/author/DA04574001#entity","@type":"foaf:Person","foaf:name":[{"@value":"Köhler, Richard"}]}],"bibo:owner":[{"@id":"https://ci.nii.ac.jp/library/FA007739","@type":"foaf:Organization","foaf:name":"立命館大学 図書館","rdfs:seeAlso":{"@id":"http://runners.ritsumei.ac.jp/opac/opac_openurl/?ncid=BB0434602X"}}],"prism:publicationDate":["c2010"],"cinii:note":["\"Im Auftrag der G・E・M, Gesellschaft zur Erforschung des Markenwesens e.V., Berlin, und mit Unterstützung durch den Markenverband e.V., Berlin\"","\"Erfolgsfaktor Marke\" -- Cover","Includes bibliographical references and index"],"dc:subject":["SG:658.827019","SG:650"],"foaf:topic":[{"@id":"https://ci.nii.ac.jp/books/search?q=Markenpolitik+--+Neuro%C3%B6konomik","dc:title":"Markenpolitik -- Neuroökonomik"}],"dcterms:hasPart":[{"@id":"urn:isbn:9783800637232"}]}]}