Microeconomics for MBAs : the economic way of thinking for managers
著者
書誌事項
Microeconomics for MBAs : the economic way of thinking for managers
Cambridge University Press, 2010
2nd ed
- : hardback
大学図書館所蔵 全11件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Previous ed.: 2006
Includes bibliographical references (p. [492]-512) and index
内容説明・目次
内容説明
The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.
目次
- List of figures
- List of tables
- Part I. The Market Economy, Overview and Application: 1. Microeconomics: a way of thinking about business
- 2. Competitive product markets and firm decisions
- 3. Principles of rational behavior in society and business
- 4. Applications of the economic way of thinking: domestic government and management policies
- 5. Applications of the economic way of thinking: international and environmental economics
- Part II. Demand and Production Theory: 6. Consumer choice and demand in traditional and network markets
- 7. Production costs and the theory of the firm
- 8. Production costs in the short run and long run
- Part III. Competitive and Monopoly Market Structures: 9. Firm production under idealized competitive conditions
- 10. Monopoly power and firm pricing decisions
- 11. Firm strategy under imperfectly competitive market conditions
- 12. Competitive and monopsonistic labor markets
- Index.
「Nielsen BookData」 より