Analyzing social media networks with NodeXL : insights from a connected world
著者
書誌事項
Analyzing social media networks with NodeXL : insights from a connected world
Morgan Kaufmann, c2011
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.
Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.
目次
I. Getting Started with Analyzing Social Media Networks
Introduction to Social Media and Social Networks
Social media: New Technologies of Collaboration
Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections
II. NodeXL Tutorial: Learning by Doing
4. Getting Started with NodeXL, Layout, Visual Design, and Labeling5. Calculating and Visualizing Network Metrics 6. Preparing Data and Filtering7. Clustering and Grouping
III Social Media Network Analysis Case Studies
8. Email: The Lifeblood of Modern Communication9. Thread Networks: Mapping Message Boards and Email Lists10. Twitter: Conversation, Entertainment, And Information, All in One Network! - Scott Golder, Cornell University,Vladimir Barash, Cornell University11. Visualizing and Interpreting Facebook Networks - Bernie Hogan, Oxford Internet Institute12. WWW Hyperlink Networks - Robert Ackland, ANU13. Flickr: Linking People, Photos, and Tags - Eduarda Mendes Rodrigues, Microsoft Research, Natasa Milic-Frayling, Microsoft Research14. YouTube: Contrasting Patterns of Interaction and Prominence - Dana Rotman and Jennifer Golbeck15. Wiki Networks: Connections of Creativity and Collaboration - Ted Welser, University of Maryland, Derek Hansen, University of MarylandAppendix- NodeXL for Programmers- Tony Capone
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