Entrepreneurship and small business : start-up, growth and maturity
著者
書誌事項
Entrepreneurship and small business : start-up, growth and maturity
Palgrave Macmillan, 2011
3rd ed
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注記
First published: 2001
Previous ed.: 2007
Includes bibliographical references and indexes
内容説明・目次
内容説明
Entrepreneurship& Small Business examines how firms develop from start-up, both tracing growth and exploring failure. It studies entrepreneurs - what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run. The book outlines good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making, as well as chapters on family businesses, corporate, international and social entrepreneurship. Case insights, long case studies and discussion scenarios are used to practically demonstrate how concepts are implemented in successful small and growing companies. Burns' text is ideal for undergraduates, MBA students, and students taking specialist postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New Venture Creation within business and management courses.
目次
PART 1: ENTREPRENEURSHIP 1. Entrepreneurship in the Twenty-first Century 2. Entrepreneurs and Owner-managers 3. Innovation and Entrepreneurship 4. Social and Civic Entrepreneurship PART 2: START-UP 5. Developing Creativity and the Business Idea 6. Evaluating the Business Idea 7. Launching the Business 8. International Entrepreneurship 9. Running the Business 10. Financing the Business PART 3: GROWTH 11. Planning for Growth 12. New Products and Services 13. Growing the Business 14. Developing the Business Plan 15. Exit: Failure and Success PART 4: MATURITY 16. The Family Firm 17. From Entrepreneur to Leader 18. Corporate Entrepreneurship
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