Understanding popular culture
Author(s)
Bibliographic Information
Understanding popular culture
（Routledge classics）
Routledge, 2010, c2011
2nd ed
- : pbk
- : hbk
Related Bibliography 1 items
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Understanding popular culture / John Fiske
BC05329737
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Understanding popular culture / John Fiske
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Note
"With a new introductory essay on Why Fiske still matters, by Henry Jenkins, and with a new discussion on the topic of Reading Fiske and understanding the popular, between Kevin Glynn, Jonathan Gray and Pamela Wilson"
First published in 1989 by Unwin Hyman
Bibliography: p. [154]-158
Includes index
Contents of Works
- Why Fiske still matters / Henry Jenkins
- Reading Fiske and understanding the popular / Kevin Glynn, Jonathan Gray and Pamela Wilson
Description and Table of Contents
Description
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of 'Reading Fiske and Understanding the Popular'. Both underline the continuing relevance of this foundational text in the study of popular culture.
What is popular culture? How does it differ from mass culture? And what do popular "texts" reveal about class, race, and gender dynamics in a society? John Fiske answers these and a host of other questions in Understanding Popular Culture.
When it was first written, Understanding Popular Culture took a groundbreaking approach to studying such cultural artifacts as jeans, shopping malls, tabloid newspapers, and TV game shows, which remains relevant today. Fiske differentiates between mass culture - the cultural "products" put out by an industrialized, capitalist society - and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and messages. Rather than focusing on mass culture's attempts to dominate and homogenize, he prefers to look at (and revel in) popular culture's evasions and manipulations of these attempts.
Designed as a companion to Reading the Popular, Understanding Popular Culture presents a radically different theory of what it means for culture to be popular: that it is, literally, of the people. It is not imposed on them, it is created by them, and its pleasures and meanings reflect popular tastes and concerns - and a rejection of those fostered by mass culture. With wit, clarity, and insight, Professor Fiske debunks the myth of the mindless mass audience, and demonstrates that, in myriad ways, popular culture thrives because that audience is more aware than anyone guesses.
Table of Contents
@contents: Selected Contents: Acknowledgements Why Fiske Still Matters Henry Jenkins Reading Fiske and Understanding the Popular Kevin Glynn, Jonathan Gray and Pamela Wilson Notes on Contributors Preface Chapter 1 The Jeaning of America Chapter 2 Commodities and Culture Chapter 3 Productive Pleasures Chapter 4 Offensive Bodies and Carnival Pleasures Chapter 5 Popular Texts Chapter 6 Popular Discrimination Chapter 7 Politics References Index
by "Nielsen BookData"
