Marketing accountability : how to measure marketing effectiveness

Author(s)

• McDonald, Malcolm
• Mouncey, Peter

Bibliographic Information

Marketing accountability : how to measure marketing effectiveness

Malcolm McDonald, Peter Mouncey

Kogan Page, 2009

• : hard

Other Title

Marketing accountability

Note

Includes bibliographical references and indexes

• NCID: BB04436042
• ISBN:
  • 9780749453862
• LCCN: 2009016332
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Philadelphia
• Pages/Volumes: viii, 293 p.
• Size: 25 cm