City branding : theory and cases
著者
書誌事項
City branding : theory and cases
Palgrave Macmillan, 2011
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注記
Includes bibliographical references (p. 221-234) and index
内容説明・目次
内容説明
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
目次
- Preface
- K.Dinnie Foreword
- B.Baker PART I: THEORY Introduction to the Theory of City Branding
- K.Dinnie Branding the City as an Attractive Place to Live
- A.Insch City Branding and Inward Investment
- A.C.Middleton City Branding and the Tourist Gaze
- G.Hospers City Branding Partnerships
- S.van Gelder City Branding and Stakeholder Management
- A.Stevens Paradoxes of City Branding and Societal Changes
- C.Ooi City Branding through Food Culture - Insights from the Regional Branding Level
- R.Tellstrom City Branding and Sustainable Urbanism
- J.Braiterman Online City Branding
- M.Florek PART II: CASES Introduction to the Practice of City Branding
- K.Dinnie The City Branding of Accra
- A.Ebow Spio The City Branding of Ahmedabad
- S.Nair Athens City Branding and the 2004 Olympic Games
- M.Fola The City Branding of Barcelona: A Success Story
- J.C.Belloso Chongqing's City Branding - The Role of Graphic Design
- F.Lau & A.Leung Edinburgh City Branding
- K.Wardrop The Hague, International City of Peace and Justice
- B.Hulleman & R.Govers Kuala Lumpur City Branding
- G.Musa & T.C.Melewar Lisbon City Branding
- J.Freire The City Branding of Montevideo
- P.Hartmann New York City Branding
- P.Bendel Paris City Branding
- J.Kapferer Seoul City Branding
- K.Y.Kyung The City Branding of Hong Kong
- T.Loo Strategic Planning Director for China at Mediaedge:cia Sydney City Branding
- G.Parmenter Tokyo's City Brand
- R.Kelts Wollongong City Branding
- G.Kerr
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