Samsung Electronics and the struggle for leadership of the electronics industry

著者

書誌事項

Samsung Electronics and the struggle for leadership of the electronics industry

Anthony Michell

John Wiley & Sons (Asia), 2010

  • : pbk

タイトル別名

Samsungh electnics

大学図書館所蔵 件 / 全10件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.

目次

Acknowledgments vii Note on the Romanization of Korean names ix Introduction The problem of sustained business success 1 Chapter 1 The life cycle of Samsung Electronics 17 Chapter 2 Samsung Electronics and the Samsung Group: The burden of the Korean system 47 Chapter 3 Samsung and Sony compared: The tale of two life cycles 71 Chapter 4 Branding Samsung Electronics 93 Chapter 5 Making the "Samsung Man" 121 Chapter 6 Mobile phones 151 Chapter 7 Sleeping with the enemy: S-LCD 167 Chapter 8 Retaining creativity and avoiding bureaucracy 185 Chapter 9 The crisis of Samsung Electronics: The descent into bureaucracy 201 Chapter 10 Samsung's crisis and the global crisis, 2008 09 221 Appendix 1 237 Appendix 2 239 Index 243

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