An experimental evaluation of alternative message variables in personal selling and direct mail advertising
Author(s)
Bibliographic Information
An experimental evaluation of alternative message variables in personal selling and direct mail advertising
Xerox University Microfilms, 1975
Microform(Microfilm Reel)
Available at / 1 libraries
-
No Libraries matched.
- Remove all filters.
Search this Book/Journal
Note
Thesis (Ph.D.)--Columbia University, 1975
"Dissertations on business management of main universities in America"--Container