Contemplating corporate marketing, identity and communication

Author(s)

• Podnar, Klement
• Balmer, John M. T.

Bibliographic Information

Contemplating corporate marketing, identity and communication

edited by Klement Podnar and John M.T. Balmer

Routledge, 2010

• : hardback

Note

Includes bibliographical references and index

Details

• NCID: BB04552316
• ISBN:
  • 9780415577434
• LCCN: 2009045397
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 163 p.
• Size: 24 cm
• Classification:
  • LCC : HM791
  • DC22 : 658/.045
• Subject Headings:
  • LCSH : Corporate culture -- Congresses
  • LCSH : Corporate image -- Congresses
  • LCSH : Communication in organizations -- Congresses
  • LCSH : Marketing -- Management -- Congresses
  • LCSH : Branding -- Congresses