Contemplating corporate marketing, identity and communication

著者

書誌事項

Contemplating corporate marketing, identity and communication

edited by Klement Podnar and John M.T. Balmer

Routledge, 2010

  • : hardback

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes - unity and variety; integration and specialization - the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

目次

1. Contemplating the Corporate Communications, Corporate Marketing and Identity Curricula - Celebrating 15 Years of the ICIG Symposium: 1994-2009 Klement Podnar and John M.T. Balmer 2. Weathervanes or Signposts? Constructs or Philosophy? Scrutinsing and Explicating Corporate Image, Corporate Identity, Corporate Communications, Corporate Reputation, Corporate Brands and Corporate Marketing John M.T. Balmer 3. Schools of Thought in Corporate Marketing - Traces and Future Perspectives Joachim Kernstock and Tim Oliver Brexendorf 4. The Missing Link in Corporate Marketing Zlatko Jancic 5. Corporate Social Responsibility and Corporate Identity: Potentials for Disciplinary Cross-Fertilization within Research and Teaching Anne Ellerup Nielsen and Trine Susanne Johansen 6. Consumer's Identification with a Brand Urska Tuskej and Klement Podnar 7. Exploring How Organizational Identity is Affected by the Arrival of New Members Laura Illia 8. Holland's Got Talent? The Relevance of Employer Branding in Job Advertisements for Becoming an Employer of Choice Jan-Willem Schoonderbeek, Jorinde J.C. Westhoff, Kelta Meeusen and Wim J.L. Elving 9. Generic Charisma - A Conceptualization and Measurement Tool Development Ana Tkalac Vercic and Dejan Vercic 10. Exploring the Relationship between Media Sentiments and Market Capitalisation in 32 FTSE-350 Firms Temi Abimbola 11. Corporate Communications in China: A Preliminary Study Ying Fan 12. Corporate Social Responsibility, Customer Trust and the Mediating Role of C-C Identification in the Banking Industry Ursa Golob and Klement Podnar 13. How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study Joop-Joost Hietbrink, Guido Berens and Johan van Rekom 14. Business Schools' Use of CSR as a Corporate Marketing Strategy Anne Ellerup Nielsen and Christa Thomsen

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