Marketing in virtual worlds
著者
書誌事項
Marketing in virtual worlds
Prentice Hall, c2011
- : pbk
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内容説明・目次
内容説明
A guide to creating a marketing presence in virtual worlds.
From guiding users through the basics to providing information on how to create a powerful marketing presence, Marketing in Second Life explores how businesses can successfully market in virtual worlds.
目次
Chapter 1: An Introduction to Virtual Worlds
Chapter 2: An Introduction toSecond Life
Chapter 3: Why You Should UseSecond Life
Chapter 4: Virtual World Entry Strategies
Chapter 5: Creating Your Second Life
Chapter 6: Preparing for the virtual Classroom
Chapter 7: Introducing Your Students to the Virtual World of Second Life
Chapter 8: Strategies to Facilitate a Rewarding Experience
Chapter 9: Using Second Life in Marketing Classes
Chapter 10: Beyond Second Life
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