Reconnecting marketing to markets

Author(s)

• Araujo, Luis
• Finch, John H.
• Kjellberg, Hans

Bibliographic Information

Reconnecting marketing to markets

edited by Luis Araujo, John Finch and Hans Kjellberg

Oxford University Press, 2010

• : pbk

Note

Bibliography: p. [246]-265

Details

• NCID: BB04554887
• ISBN:
  • 9780199578078
  • 9780199578061
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xv, 275 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.8001
• Subject Headings:
  • LCSH : Marketing -- Philosophy
  • LCSH : Marketing -- Social aspects