Managing service firms : the power of managerial marketing

Author(s)

• Skålén, Per

Bibliographic Information

Managing service firms : the power of managerial marketing

Per Skålén

（Routledge interpretive marketing research series, 11）

Routledge, 2010

• : hbk

Note

Bibliography: p. [169]-179

Details

• NCID: BB04555154
• ISBN:
  • 9780415473262
• LCCN: 2009040648
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 185 p.
• Size: 24 cm
• Classification:
  • LCC : HD9980.5
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Service industries
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA39688044