Essentials of marketing management

Author(s)

• Lancaster, Geoffrey A.
• Massingham, Lester

Bibliographic Information

Essentials of marketing management

Geoff Lancaster and Lester Massingham

Routledge, 2011

• : hbk
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB04587977
• ISBN:
  • 9780415553469
  • 9780415553476
• LCCN: 2010002512
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxv, 524 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management