Essentials of marketing management

Bibliographic Information

Essentials of marketing management

Geoff Lancaster and Lester Massingham

Routledge, 2011

  • : hbk
  • : pbk

Available at  / 11 libraries

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Note

Includes bibliographical references and index

Details

  • NCID
    BB04587977
  • ISBN
    • 9780415553469
    • 9780415553476
  • LCCN
    2010002512
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    xxv, 524 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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