Improve your marketing to grow your business : insights and innovation that drive business and brand growth

Author(s)

• Hastings, Hunter
• Saperstein, Jeff

Bibliographic Information

Improve your marketing to grow your business : insights and innovation that drive business and brand growth

Hunter Hastings with Jeff Saperstein

Wharton School Pub., c2008

Note

Includes index

Details

• NCID: BB04605671
• ISBN:
  • 9780132331593
• LCCN: 2007018533
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxiv, 226 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Information technology
  • LCSH : Branding (Marketing)
  • LCSH : Internet marketing