Entertainment marketing & communication : selling branded performance, people, and places

著者

• Sayre, Shay

書誌事項

Entertainment marketing & communication : selling branded performance, people, and places

Shay Sayre

（Pearson international edition）

Pearson Education International, c2008

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB04605740
• ISBN:
  • 9780132345163
• LCCN: 2007024980
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxii, 489 p.
• 大きさ: 24 cm
• 分類:
  • LCC : GV188.3.U6
  • DC22 : 790.2
• 件名:
  • LCSH : Leisure industry -- United States -- Marketing
  • LCSH : Performing arts -- United States -- Marketing
  • LCSH : Entertainment events -- United States -- Marketing
  • LCSH : Amusements -- United States -- Marketing
  • LCSH : Tourism -- United States -- Marketing
  • LCSH : Recreation -- United States -- Marketing
  • LCSH : Consumer behavior -- United States
  • LCSH : Communication in marketing -- United States
• 親書誌ID:
  • BA82923680