Situational and brand attitude models of consumer choice behavior for soft drinks and beer

Author(s)

    • Bearden, William Owen

Bibliographic Information

Situational and brand attitude models of consumer choice behavior for soft drinks and beer

Bearden, William Owen

Xerox University Microfilms, 1975

Microform(Microfilm Reel)

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Note

Thesis (Ph. D.)--University of South Carolina, 1975

"Dissertations on business management of main universities in America"--Container

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