Microeconomics for business
著者
書誌事項
Microeconomics for business
（Sage texts）
Sage, 2007
- : pbk
- : India-pbk
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注記
"SAGE texts"--Cover
Includes bibliographical references and index
"Published by Vivek Mehra for Sage Publications India"--T.p. verso
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0725/2007035314.html Information=Table of contents only
内容説明・目次
内容説明
This book breaks away from standard microeconomics textbooks for management students in numerous ways. Some of its relevant and useful features are:
* A strong emphasis on concepts, their explanation, understanding and application
* Graphical and logical derivations supplemented by economic intuition in easy-to-understand English, while retaining the rigour of algebraic treatment
* Numerous real-life examples, largely pertaining to India
* Two unique chapters: Demand for Assets and Game Theory and Economic Applications
* Questions at the end of each chapter, emphasising the application of concepts
This book will be valuable for BBA and B.Com. students and also for those pursuing Managerial Economics at the Masters level.
目次
Foreword - J K Goyal
Preface
Setting Norms
Introduction
Demand
Supply
Consumer Behaviour
Applications of Consumer Theory
Demand Estimation and Forecasting
Demand for Assets
Types of Firms, Their Goals and Production
Cost of Production and Financing of a Firm
Profit Maximisation, Perfect Competition and the Supply Curve
Demand, Supply and Equilibrium
Optimality of a Competitive Market Structure, Market Failure and Corrective Measures
Game Theory and Economic Applications
Monopoly
Monopolistic Competition and Oligopoly
Factor Markets
Index
「Nielsen BookData」 より