Meetings, expositions, events, and conventions : an introduction to the industry
著者
書誌事項
Meetings, expositions, events, and conventions : an introduction to the industry
Pearson/Prentice Hall : Pearson Education International, c2008
2nd ed., Pearson international ed
- : [pbk.]
- タイトル別名
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Meetings, expositions, events, & conventions
大学図書館所蔵 全1件
注記
Includes index
内容説明・目次
内容説明
The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12, Technology in Meetings, Expositions, Events and Conventions, has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFID's; lead retrieval systems; blogging; mobile technologies and more!
目次
Table of Contents
PART I: INTRODUCTION
1. Introduction to the Meetings, Expositions, Events and Conventions Industry
2. Meeting, Exhibition, Event, and Convention Organizers and Sponsors
PART II: KEY PLAYERS IN THE MEETINGS, EXPOSITIONS, EVENTS AND CONVENTION INDUSTRY
3. Destination Marketing Organizations (DMOs)
4. Meeting and Convention Venues
5. Exhibitions
6. Service Contractors
7. Destination Management Companies
8. Special Events Management
PART III: KEY ELEMENTS IN MEEC PLANNING
9. Planning MEEC Gatherings
10. Producing MEEC Gatherings
11. Food and Beverage
12. Legal Issues in the MEEC Industry
13. Technology and the Meeting Professional
14. International Issues in MEEC
15. Putting it All Together
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