Project management in marketing

Author(s)

• Mckee, Frank
• Chartered Institute of Marketing

Bibliographic Information

Project management in marketing

Frank Mckee ... [et al.]

（The official CIM coursebook）

Elsevier/Butterworth-Heinemann, 2009

• : pbk

Other Title

CIM coursebook : project management in marketing

Professional diploma in marketing

Note

"Professional Diploma in Marketing"--Cover

"The Chartered Institute of Marketing"--Cover

Includes bibliographical references and index

Details

• NCID: BB04728999
• ISBN:
  • 9781856177153
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam
• Pages/Volumes: xvii, 238 p.
• Size: 25 cm
• Subject Headings:
  • LCSH : Chartered Institute of Marketing -- Examinations -- Study guides
  • LCSH : Marketing -- Examinations -- Study guides
  • LCSH : Project management -- Examinations -- Study guides
• Parent Bibliography ID:
  • BA54512746