New-product screening in a multicriteria environment

Author(s)

• Dholakia, Nikhilesh

Bibliographic Information

New-product screening in a multicriteria environment

Dholakia, Nikhilesh

Xerox University Microfilms, 1975

Microform（Microfilm Reel）

Note

Thesis (Ph. D.)--Northwestern University, 1975

"Dissertations on business management of main universities in America"--Container

Details

• NCID: BB04737592
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : New products
  • LCSH : Marketing
  • LCSH : Product management
  • LCSH : Decision making