Entrepreneurial solutions for prosperity in BoP markets : strategies for business and economic transformation

著者

    • Kacou, Eric

書誌事項

Entrepreneurial solutions for prosperity in BoP markets : strategies for business and economic transformation

Eric Kacou

Wharton School Publishing, c2011

大学図書館所蔵 件 / 全6件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a "survival trap" that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly, successfully, and profitably. Drawing from his immense on-the-ground experience in Africa's most challenging business environments, Kacou shows how companies can overcome the Survival Trap mindset that breeds dependence, mistrust, and failure. Next, he takes readers inside the Rwandan metamorphosis: the economic miracle that CNN's Fareed Zakaria calls Africa's biggest success story. Kacou shows how to address the needs of all core stakeholders. He concludes with integrated recommendations for local entrepreneurs, global businesses, governments, and international organizations: guidance that can truly launch a "virtuous cycle" of prosperity creation. For all entrepreneurs, policymakers, NGO professionals, and leaders who want to make BoP businesses work.

目次

Foreword xvii Part I: Foundations or Why Mindsets Matter Prologue: Transformation in BOP Markets: Learning from Rwanda 1 Chapter 1: Identifying the Problem-And the Solution 5 Chapter 2: Rwanda's Metamorphosis 27 Chapter 3: Why Mindsets Matter 37 Part II: Solutions to Escape The Survival Trap Chapter 4: A Framework to Escape The Survival Trap 59 Chapter 5: Foster an Archimedean Mindset 81 Chapter 6: Build Trust 101 Chapter 7: Focus on Solutions 119 Chapter 8: Operate Efficiently and Sustainably 139 Chapter 9: Enable Prosperity Ecosystems 157 Chapter 10: Seek Intelligent Capital 179 Chapter 11: Bridge the Leadership Gap 199 Part III: Integration Chapter 12: Insights on Mindset Change from Public Health 221 Chapter 13: Societal Innovations Through Mindset Change 239 Chapter 14: Rwanda's Homegrown Solutions 255 Epilogue: A Call to Action: Embrace Entrepreneurial Solutions for Prosperity 271 Bibliography 285 Index 293

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