Differentiate or die : survival in our era of killer competition

Author(s)

• Trout, Jack
• Rivkin, Steve

Bibliographic Information

Differentiate or die : survival in our era of killer competition

Jack Trout with Steve Rivkin

Wiley, c2008

2nd ed.

• : cloth

Note

Includes index

Details

• NCID: BB04768370
• ISBN:
  • 9780470223390
• LCCN: 99059991
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: x, 262 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising -- Brand name products
  • LCSH : Brand name products
  • LCSH : Competition