Differentiate or die : survival in our era of killer competition

著者

• Trout, Jack
• Rivkin, Steve

書誌事項

Differentiate or die : survival in our era of killer competition

Jack Trout with Steve Rivkin

Wiley, c2008

2nd ed.

• : cloth

注記

Includes index

• NII書誌ID(NCID): BB04768370
• ISBN:
  • 9780470223390
• LCCN: 99059991
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: x, 262 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Marketing
  • LCSH : Advertising -- Brand name products
  • LCSH : Brand name products
  • LCSH : Competition