Entrepreneurial management in small firms

著者

• Chaston, Ian

書誌事項

Entrepreneurial management in small firms

Ian Chaston

SAGE, 2009

注記

Includes bibliographical references (p. [241]-257) and index

内容説明・目次

内容説明

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

目次

Entrepreneurs Planning Opportunity Research Growth, Chasms and Money Market Assessment Internal Capability Strategy and Culture Entrepreneurial Innovation Entrepreneurial Promotion Pricing and Distribution Family and Social Entrepreneurship 21st Century Entrepreneurs

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB04786055
• ISBN:
  • 9781848600249
• LCCN: 2009922029
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: x, 261 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD62.7
  • DC22 : 658.022
• 件名:
  • LCSH : Small business -- Management
  • LCSH : Entrepreneurship
  • LCSH : Small business -- Management -- Case studies
  • LCSH : Entrepreneurship -- Case studies