Business in action : with real-time updates

書誌事項

Business in action : with real-time updates

by Courtland L. Bovee, John V. Thill

Pearson Education, c2011

5th ed., International ed

  • : pbk

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内容説明・目次

内容説明

An introduction to business text can be complete without being complex and overwhelming-and this text proves it! Business in Action is uniquely positioned to help today's readers become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways, keeping the course relevant and current.

目次

Prologue: Building a Successful Business Career Part 1. Setting the Stage: The Business of Business Chapter 1: Developing a Business Mind-Set Chapter 2: Understanding Basic Economics Chapter 3: The Global Marketplace Chapter 4: Business Ethics and Corporate Social Responsibility Part 2. Building the Framework: Business Ownership and Entrepreneurship Chapter 5: Forms of Ownership Chapter 6: Entrepreneurship and Small Business Ownership Part 3. Guiding the Enterprise: Leadership, Organization, and Operations Chapter 7: Management Roles, Functions, and Skills Chapter 8: Organization and Teamwork Chapter 9: Production Systems Part 4. Supporting the Workforce: Motivation and Human Resources Chapter 10: Employee Motivation Chapter 11: Employee Development and Support Chapter 12: Management-Workforce Relations Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support Chapter 13: The Art and Science of Marketing Chapter 14: Product and Pricing Strategies Chapter 15: Distribution and Marketing Logistics Chapter 16: Customer Communication Part 6. Managing the Money: Accounting and Financial Resources Chapter 17: Financial Information and Accounting Concepts Chapter 18: Financial Management Chapter 19: Financial Markets and Investment Strategies Chapter 20: The Money Supply and Banking Systems Appendix A: Business Law Appendix B: Risk Management Appendix C: Information Technology Appendix D: Personal Financial Planning

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詳細情報

  • NII書誌ID(NCID)
    BB04794439
  • ISBN
    • 9780132546881
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Upper Saddle River
  • ページ数/冊数
    592 p.
  • 大きさ
    28 cm
  • 分類
  • 件名
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