Business in action : with real-time updates
著者
書誌事項
Business in action : with real-time updates
Pearson Education, c2011
5th ed., International ed
- : pbk
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
内容説明・目次
内容説明
An introduction to business text can be complete without being complex and overwhelming-and this text proves it!
Business in Action is uniquely positioned to help today's readers become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways, keeping the course relevant and current.
目次
Prologue: Building a Successful Business Career
Part 1. Setting the Stage: The Business of Business
Chapter 1: Developing a Business Mind-Set
Chapter 2: Understanding Basic Economics
Chapter 3: The Global Marketplace
Chapter 4: Business Ethics and Corporate Social Responsibility
Part 2. Building the Framework: Business Ownership and Entrepreneurship
Chapter 5: Forms of Ownership
Chapter 6: Entrepreneurship and Small Business Ownership
Part 3. Guiding the Enterprise: Leadership, Organization, and Operations
Chapter 7: Management Roles, Functions, and Skills
Chapter 8: Organization and Teamwork
Chapter 9: Production Systems
Part 4. Supporting the Workforce: Motivation and Human Resources
Chapter 10: Employee Motivation
Chapter 11: Employee Development and Support
Chapter 12: Management-Workforce Relations
Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support
Chapter 13: The Art and Science of Marketing
Chapter 14: Product and Pricing Strategies
Chapter 15: Distribution and Marketing Logistics
Chapter 16: Customer Communication
Part 6. Managing the Money: Accounting and Financial Resources
Chapter 17: Financial Information and Accounting Concepts
Chapter 18: Financial Management
Chapter 19: Financial Markets and Investment Strategies
Chapter 20: The Money Supply and Banking Systems
Appendix A: Business Law
Appendix B: Risk Management
Appendix C: Information Technology
Appendix D: Personal Financial Planning
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