Repetition, persistence of induced attitude change and retention of the inducing message content

Author(s)

• Kapferer, Jean-Noël

Bibliographic Information

Repetition, persistence of induced attitude change and retention of the inducing message content

Kapferer, Jean-Noël

Xerox University Microfilms, 1975

Microform（Microfilm Reel）

Note

Thesis (Ph. D.)--Northwestern University, 1975

"Dissertations on business management of main universities in America"--Container

• NCID: BB04800815
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : Persuasion (Psychology)
  • LCSH : Communication -- Social aspects
  • LCSH : Attitude change