Repetition, persistence of induced attitude change and retention of the inducing message content

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Repetition, persistence of induced attitude change and retention of the inducing message content

Kapferer, Jean-Noël

Xerox University Microfilms, 1975

Microform(Microfilm Reel)

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Thesis (Ph. D.)--Northwestern University, 1975

"Dissertations on business management of main universities in America"--Container

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