Sport public relations and communication

著者

• Hopwood, Maria
• Kitchin, Paul
• Skinner, James

書誌事項

Sport public relations and communication

Maria Hopwood, Paul Kitchin, James Skinner

（Sports marketing series）

Butterworth-Heinemann, 2010

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Features and benefits grid

目次

1. Public Relations and Communication in Sport 2. Sports Relationship Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport Social Responsibility 5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and Communication 11. New Communications Media for Sport 12. PR for Players and Participants 13. International Sports Public Relations

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB04812836
• ISBN:
  • 9781856176156
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: x, 271 p.
• 大きさ: 25 cm
• 分類:
  • DC22 : 659.29796
• 件名:
  • LCSH : Sports -- Public relations
  • LCSH : Communication in management
  • LCSH : Communication in marketing
• 親書誌ID:
  • BA82052349