Sport public relations and communication
著者
書誌事項
Sport public relations and communication
(Sports marketing series)
Butterworth-Heinemann, 2010
並立書誌 全1件
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Features and benefits grid
目次
1. Public Relations and Communication in Sport 2. Sports Relationship Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport Social Responsibility
5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and Communication 11. New Communications Media for Sport 12. PR for Players and Participants 13. International Sports Public Relations
「Nielsen BookData」 より