Sport public relations and communication

Author(s)

• Hopwood, Maria
• Kitchin, Paul
• Skinner, James

Bibliographic Information

Sport public relations and communication

Maria Hopwood, Paul Kitchin, James Skinner

（Sports marketing series）

Butterworth-Heinemann, 2010

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Features and benefits grid

Table of Contents

1. Public Relations and Communication in Sport 2. Sports Relationship Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport Social Responsibility 5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and Communication 11. New Communications Media for Sport 12. PR for Players and Participants 13. International Sports Public Relations

by "Nielsen BookData"

Details

• NCID: BB04812836
• ISBN:
  • 9781856176156
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: x, 271 p.
• Size: 25 cm
• Classification:
  • DC22 : 659.29796
• Subject Headings:
  • LCSH : Sports -- Public relations
  • LCSH : Communication in management
  • LCSH : Communication in marketing
• Parent Bibliography ID:
  • BA82052349