Sport public relations and communication
Author(s)
Bibliographic Information
Sport public relations and communication
(Sports marketing series)
Butterworth-Heinemann, 2010
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Features and benefits grid
Table of Contents
1. Public Relations and Communication in Sport 2. Sports Relationship Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport Social Responsibility
5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and Communication 11. New Communications Media for Sport 12. PR for Players and Participants 13. International Sports Public Relations
by "Nielsen BookData"