Strategy execution : passion & profit
著者
書誌事項
Strategy execution : passion & profit
Copenhagen Business School Press, c2007
1st ed
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注記
Includes bibliographical references (p. [177]-180) and index
内容説明・目次
内容説明
The literature on strategy in small and medium-sized enterprises (SMEs) is fairly limited despite their great innovative talents. This book provides the reader with a thorough insight into six companies and their prerequisites for creating growth. Strategy Execution focuses on a varied picture of Scandinavian SMEs, and illustrates how this group of companies can contribute with new ways of managerial thinking and progress in the business community. It presents the best practice framework for strategic management.
目次
IntroductionChapter 1: The Scene is Set - Themes in an SME ContextChapter 2: Applied Strategy and ManagementChapter 3: Strategy and Structure - Life Cycles and OrganizationsChapter 4: International Marketing and High TechnologyChapter 5: Diversification and Renewal of the Managerial RoleChapter 6: Family-Owned Company and Intense NetworkingChapter 7: The Aggressive Growth StrategyChapter 8: "Best Practice" Regarding Good Danish Management?LitteratureIndex
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