Marketing
Author(s)
Bibliographic Information
Marketing
（Wiley pathways）
John Wiley, c2007
- : pbk
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Note
Includes index
Contents of Works
- Making marketing happen
- The marketing plan
- Knowing consumers
- Segmenting and targeting markets
- Marketing research
- Developing and managing products
- Marketing channel management
- Retailing
- Pricing
- Marketing communications and personal selling
- Advertising
- Publicity, public relations, and sales promotions
- Internet marketing