Strategic marketing management : a business process approach

Author(s)

• Moutinho, Luiz
• Southern, G. (Geoff)

Bibliographic Information

Strategic marketing management : a business process approach

Luiz Moutinho & Geoff Southern

Cengage Learning, c2010

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB04847375
• ISBN:
  • 9781844800001
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Andover
• Pages/Volumes: xxii, 490 p.
• Size: 26 cm
• Classification:
  • NDC9 : 675.2
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning