Strategic marketing management : a business process approach
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書誌事項
Strategic marketing management : a business process approach
Cengage Learning, c2010
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
目次
PART I: Introduction: Marketing and Business Processes
1. Marketing and Process Based Management - Luiz Moutinho and Geoff Southern, University of Glasgow
2. Customer Focused Management - H Timmermans, E M Van Raaij, Eindhoven University of Technology, and W F Van Raaij, University of Tilburg
PART II: Future Predicting Processes (Scenario Building and Forecasting)
3. Environmental Scanning and Strategy - Luiz Moutinho, University of Glasgow, Fiona Davies, Cardiff Business School, and Graeme Hutcheson, University of Manchester
4. Demand Management (Market and Technology Forecasting) - Luiz Moutinho and Geoff Southern, University of Glasgow
PART III: Data Management Processes
5. Strategic Corporate Knowledge - Luiz Moutinho, Andrzej Huczynski, and Geoff Southern, University of Glasgow
6. Strategic Information Systems - Alexis Barlow, Peter Duncan, Kevin Grant, and David Edgar, Glasgow Caledonian University
7. Marketing Measurement and Analysis - Graeme Hutcheson, University of Manchester and Luiz Moutinho, University of Glasgow
PART IV: Keeping existing customer processes: (Order Fulfilment)
8. Market Value Chain Management - Geoff Southern and Luiz Moutinho, University of Glasgow
9. Customer Relationship Management and Marketing Insights - Len Tiu Wright, De Montfort University and Merlin Stone, University of West of England
10. Operations and Marketing Programming - Luiz Moutinho & Geoff Southern, University of Glasgow
11. Distribution Product Category Management and New Delivery Channels - Andrew Newman and Tony Conway, University of Manchester
PART V: Getting new customers processes: (Order Acquisition)
12. Market to Collection (Marketing mix management and Financial Management) - James Wilson and Luiz Moutinho, University of Glasgow
13. Reputation Management (Corporate Image and Communication) - P. J. Kitchen and Tom Watson, University of Hull
14. Innovation Management, Time to market and solutions design. - J L szl , Sz chenyi Istv n University, and P Judit, University of West Hungary
PART VI: Infrastructure processes: Organisational Development and Co-ordination.
15. Solutions Design - G Southern and L Moutinho, University of Glasgow
16. Strategic Planning Effectiveness and Performance Measurement. - Geoff Southern and Luiz Moutinho, both University of Glasgow
17. Financial Appropriation and return (budgeting, allocation of resources)- James Wilson and Luiz Moutinho, University of Glasgow
18. Strategic Brand Management. - Simon Knox and Stan Maklan, Cranfield University
19. Managing the Marketing and e business interface - Prof K H Huarng and Charles S Chien, Feng Chia University
20. Cross Boundary and Global (International) Management - C.Lucas, Lisbon
PART VII: Conclusion: The Future
21. Future trends in process based marketing management. - Luiz Moutinho, University of Glasgow and Paulo Rita, University of Lisbon (ISCTE)
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